LA VIA DEL TE means "The Way of Tea" in Italian.
 It was founded in 1961 by a young man who was fascinated by teas from around the world, with the aim of introducing tea to Italy, a country with a strong cafe culture.
 It is sold at Cafe Florian, the oldest cafe in Europe in Venice, Cafe Greco in Rome, Cafe Gambrinus in Naples, Cafe Cova in Milan, and also at Harrods in the UK.

 Florence is also known as the birthplace of silk weaving, and these silk tea bags are not only extremely noble and rare, but are also said to give tea a mellower taste.

 This is because the protein contained in silk dissolves in hot water, giving the tea a mellow flavor.

 If you're a big fan of black tea, you'll hear stories of people adding hot water several times until the water becomes clear and still enjoying the tea.